As if a daily pat on the back from London's Quality Paper © was not enough, Boris Johnson has now secured a deal to write a weekly column in many of the capital's local rags.
Paul Waugh tells us that: "in another smart move, (Boris) will also write columns for local newspapers across the capital in an effort to get his message across."
It is not yet known whether our new Mayor will be reporting on the capital's tractor production quota or on the increased fortune's of London's pig-iron. However, it is fairly safe to assume that his columns will be not be overly critical of the regime.
It is also not yet known which newspapers will be running Boris' column. However, it will almost certainly be hosted in the dozens of local London papers owned by the Daily Mail Group through their subsidiaries Northcliffe Media and Trinity Mirror. This is the same group of course that owns The Evening Standard, and two of London's freesheets, the London Lite and Metro.
Groundwork for this deal has been going on for some time. When Boris failed to turn up for the Time Out hustings he gave the excuse that he was meeting with London's local newspaper editors. Quite what he said over dinner isn't known, but whatever it was it seems to have done the trick.
So while it's easy to cheer the end of one propoganda sheet, let's not forget just what kind of media monopoly our new Mayor has built up for himself.