"I'm quite partial to a bit of Dairy Milk" began Brian Coleman surprising nobody, "but how does it fit in with the healthy agenda that the Olympic Games were meant to promote?"
Now I'm also quite partial to a piece of Dairy Milk and not in any way partial to a piece of Brian Coleman, but I have to admit that he has a point here.
How exactly is using the worlds biggest set of sporting events, as a platform for the promotion of the artery-clogging products of Cadbury-Schweppes, a good idea?
Speaking to Sebastian Coe at City Hall this morning, Coleman continued:
"Isn't the truth of the situation that with the economic climate as it is you are just desperate for any sponsorship you can get and all the high-flying ideas about getting the nation fit have just gone out of the window."
Well the short answer is yes. In an ideal world the Olympics would only be sponsored by sports equipment firms and Golden Delicious Apples, but in the real world, Locog have to take what they can get.
And hey, why not look on the bright side? Labour's John Biggs was:
"It is always nice to follow the flat earth wing of the Tory party"
"but would you not agree that a different interpretation of their sponsorship is that the Olympics should be a grandstanding of British businesses as much as possible and that we should celebrate that."
Well I guess...
"And if we're going to be pernickety about this, you can say that Cadburys have a Quaker background and they have a very strong history of social concern."