Of all the characters I cover here, I get more mail about Brian Coleman than I do about anyone else. In fact barely a week goes by without somebody tipping me off about his latest lunch, expenses bill or slanging match.
But for all I may write about him, it seems there's no sting quite like the sting of his boss:
Council leader Mike Freer, in nominating Mr Coleman (for Mayor), described him as a man “with very robust views” who is “not scared of sharing them”“I would liken him to being the Marmite Mayor - you either love him or you hate him,” he added.
According to one source, this jibe (now included in the Evening Standard) has hurt the man more than most.
In fact so much did it hurt him, that the Barnet Times thought to delete all of the eight comments left beneath the original article.
In the interests of fairness, I've managed to dig out just three of these from the bowels of the interweb:
"Joe Robb, Barnet says:
Oh he'll just love being Mayor. He'll get to be chaufffered around, adorned in his official bling. Oh, hang on a minute......
Rog T, Mill Hill says:
If I was Marmite I'd sue. I'd prefer to compare him to slamming one's private parts in the door. A small minority think it's good but the mere thought of it brings a grimace to the rest of us.
Joe Robb, Barnet says:
Still, its great to see his marmite-like turgidity being given official recognition at last.
Isn't it just. Maybe we could send him a jar or two. Maybe he could even declare it.