There's still been no official word yet but it looks like Newsquest may have decided to pull all BNP ads from their newspaper websites.
The banners which were prominently placed just yesterday have disappeared from all Newsquest sites reported to be carrying them.
Just take a look for yourself:
When complaints about the adverts were first made, individual editors defended their decision to carry them.
However, a build up of coverage in the last 24 hours could have led to a change of heart at the top.
Indeed my own webstats have shown growing interest in this story from other media outlets, readers of the blog, and the company itself.
The National Union of Journalists have also condemned the decision, saying that Newsquest have "seriously [damaged] the reputation of the company's titles and its journalists."
A source at Newsquest has told me that "no contracts have been broken" with the BNP.
Staff were sent a memo last week stating that 'any political party' could advertise with them. This has not officially changed
Crucially I was also told that the BNP adverts "may come back"