For all the masterful spin that comes out of City Hall, the Mayor's communication operation during these strike days has been surprisingly hit and miss.
There's been some welcome moves (extra river services and no suspension of the congestion charge) but others have been pointless or self-defeating.
Boris's shared taxi scheme sounds like a good idea, but not when the roads are filled to bursting with extra buses and cars.
Similarly the extra cycle parking sounds quite clever, but as the above photo shows, people will park where they want to, not where Boris tells them to.
-Update- Looks like the same story at Waterloo
And while nobody will have much sympathy for Bob Crow is Boris's talk of 'demented' pay demands really so clever when his own pay has increased so much.
My own suspicion, is that Boris's decisions have been based on 30% good policy and 70% PR.
But as the mythical 'no strike deal' drifts away, is there much else the Mayor can do?